The studios of HoloTech Records are buzzing with excitement. At the heart of this creative whirlwind, a mixed-race baby with large almond-shaped blue eyes and a blonde lock is about to make its mark in history at the tender age of 11 months. You’ve recognized it: Baby Madison, the beloved mascot of the American holding company Mason Ewing Corporation, is about to take its first steps into the music world with its debut single, Baby Love, Baby Love.
While the idea of a song performed by a baby might seem absurd, think again. This project, conceived by serial creative Mason Ewing, promises to bring a breath of fresh air to the children’s music scene. But how did Baby Madison – the star of books, t-shirts, card games, and many other merchandise items – become the central figure of this future musical hit? To find out, let’s head behind the scenes of this adorable yet ambitious project.
Here’s how our colleague, who investigated the matter on the ground, describes the idea: Ewing wanted to create a song that captured the very essence of Baby Madison, namely a childlike purity, a burst of joy, and universal love. “I wanted something really cute and catchy that would touch the hearts of children and parents,” says the creator. With his experience as an entrepreneur and business leader working extensively in the children’s sector, he seems to know exactly what resonates with little ones. The concept of Baby Love, Baby Love then comes to life, but Ewing doesn’t stop at just an idea: despite his blindness, he is fully involved in the sound production. Sensitive to every note and vibration, he collaborates closely with Franco-Cameroonian composer Dany Brown. The duo has already proven their effectiveness with Souvenir de Guerre, a nursery rhyme that became a must-listen in France, released at the end of 2024.
The result? A catchy, fun, and easy-to-remember melody. With Baby Love, Baby Love, the goal is to capture the attention of the youngest while charming adults. “I wanted to create a song that sticks in your head and that children love to sing over and over,” explains the creator.
The outcome? A candid and playful voice that adds authenticity and a very cute charm to the song, an exclusive snippet of which we were lucky enough to hear, even though it is still in the middle of sound mixing.
As we await the official single release on February 5th, HoloTech Records continues to perfect the track. So, whether you’re a child, a parent, a music lover, or simply a fan of Baby Madison’s world, stay tuned. The joy of childhood has never had such a beautiful anthem!