As December settles over the United States and the shimmer of Christmas lights begins to glow in every window, the teams at Toombow Kids are buzzing with excitement. Across our offices, the spirit of the holidays is everywhere: ribbons, wrapping paper, cookies quietly disappearing from the staff kitchen… and, of course, an avalanche of toys waiting to be tested, approved, and recommended.
But this year, one toy has captured all our attention.
A toy so surprising, so full of personality, so wildly imaginative… that we are calling it THE must-have holiday gift of 2025.
Ladies and gentlemen, discover the phenomenon that is Primal Hatch, Spin Master’s newest marvel.
A Creature Born from Wonder
There are toys that entertain children.
Then there are toys that ignite their imagination.
Primal Hatch belongs to the second category.
At first glance, it looks like a mysterious prehistoric egg. Heavy, textured, and warm to the touch, it immediately sparks curiosity. But what happens inside this egg is where the magic begins.
Children don’t just open Primal Hatch.
They awaken it.
With more than 100 sounds, reactions, and emotional responses, this baby T-Rex has a personality that feels almost alive. Tap the shell, and it taps back. Speak to it, and it responds with tiny growls. Shake it gently, and the creature inside reacts with excitement or indignation.
And then comes the moment every child will remember for the rest of their life.
The egg cracks open on its own.
A small claw emerges.
A snout pushes through.
And suddenly, the room fills with gasps and laughter.
It is not just a toy.
It is a moment.
A memory.
A story children will tell again and again.
A Christmas Morning Made Unforgettable
Here at Toombow Kids, our mission is simple: ensure that every child experiences the magic of Christmas, the true, warm, unforgettable magic that makes the holiday season shine.
This year, our teams chose Primal Hatch as one of the official Toombow Kids picks for Christmas 2025.
Because on December 25th, when children rush to the tree, still wearing their pajamas, still sleepy-eyed from wonder… they will tear open the wrapping paper and discover a toy unlike anything before.
We tested it.
We watched children interact with it.
And we witnessed pure joy.
From the first tap on the shell to the moment the baby T-Rex blinks its eyes for the first time, Primal Hatch transforms an ordinary morning into an extraordinary adventure.
A Toy with Heart And a Thought for Those Without
While we celebrate the thrill of new toys and glowing smiles, Toombow Kids carries something deeper in its heart.
Every year, we think of the children who will not wake up to presents.
Children who dream in silence.
Children without families.
Children who, for reasons beyond their control, will not experience the magic of Christmas morning.
For them, we send our love.
Our respect.
Our compassion.
And to every child around the world living without support or stability, may joy find you, may hope surround you, and may God bless you.
The Verdict
Primal Hatch is more than a holiday bestseller.
It’s more than a toy children will rave about.
It is a doorway into imagination, a spark of adventure in the shape of a tiny dinosaur.
At Toombow Kids, we proudly crown it The Toy Madness Champion of Christmas 2025.
And as our team prepares for the final rush toward the holidays, one thing is certain:
This Christmas, magic is not just in the air, it is hatching.









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