This January, Toombow Kids is shining a spotlight on a project close to our hearts: the fight against school bullying. A sensitive and universal issue, unfortunately still far too present in the lives of many children.
Within Mason Ewing Corporation, this cause resonates deeply.
Here, behind every creative, every producer, every decision-maker, there are also parents, educators, and adults who understand a fundamental truth: childhood and adolescence are formative years. The experiences of this age can shape a lifetime.
It is with this in mind that one of MEC’s flagship projects was born:
the very first 3D animated series following the adventures of Baby Madison.
Far more than a standard children’s program, The Adventures of Baby Madison has been designed as an educational, playful, and compassionate tool.
Through relatable stories, lovable characters, and everyday situations, the series tackles school bullying head-on: its mechanisms, its consequences, and most importantly the ways to say stop.
The mission is clear: educate, inform, and raise awareness.
Raise awareness among children who are victims.
But also and crucially reach those who, sometimes unknowingly, become bullies.
Members of MEC’s Board of Directors understand that bullying will never fully disappear. But they are convinced of one essential truth: it can be softened, prevented, and behaviors can change from a young age.
And what better way to convey values, spark dialogue, and plant seeds of respect and empathy than through animation?
Education begins at home.
In front of a shared screen with family.
In those simple moments where a child watches a story… and learns, almost without realizing it.
With Baby Madison, the message is clear: say no to bullying, learn to lend a hand to others, even if they are different. Because difference is not weakness, it is strength. And the one we reject today could be the one to help us tomorrow.
Through this project, Toombow Kids also speaks directly to parents, reminding them how vital it is to instill values of respect, solidarity, and kindness. Building a better world begins with small gestures, simple words… and sometimes, an animated story.
With The Adventures of Baby Madison, MEC delivers a message of hope:
a world where children learn to live together, understand one another, and grow without fear.
And if animation could change the world?
At Toombow Kids, we believe it can.
